Privacy policy

Privacy Policy

Last updated: April 14, 2025

At 17th Street Surf Shop (“we,” “our,” or “us”), your privacy matters. This policy explains what information we collect, how we use it, and what choices you have—whether you're shopping, browsing, or just checking out the latest gear at 17thst.com (the “Site”).

What We Collect & Why

When you use our Site or shop with us, we collect a few types of information to help us serve you better:

When You Place an Order

We collect:

  • Name, shipping & billing address

  • Email and phone number

  • Payment confirmation (processed securely by Shopify or our payment partners)

Why? To process your order, deliver your products, and send updates about your purchase.

When You Contact Us or Create an Account

We may collect:

  • Your name and contact info

  • Anything you choose to share (like questions, reviews, or support requests)

Why? To help you with support, keep your account secure, and stay in touch if you want us to.

When You Browse the Site

We automatically collect:

  • IP address, browser/device type, pages visited

  • Info about how you interact with the Site

Why? To keep our site running smoothly, improve your experience, and understand what’s working (or not).

Cookies & Tracking Tools

We use cookies (like most sites) to:

  • Remember your preferences

  • Run analytics

  • Show you personalized offers and ads

You can adjust cookie settings in your browser. Note: disabling cookies may affect site functionality. More about cookies on Shopify

How We Share Information

We may share your info with trusted third parties to help us run our business. This includes:

  • Shopify, our ecommerce platform

  • Payment processors (like Stripe or Shopify Payments)

  • Shipping carriers (like USPS or UPS)

  • Email or marketing platforms (if you’ve opted in)

We don’t sell your information. Ever.

Your Choices & Rights

Depending on where you live, you may have rights like:

  • Accessing or correcting your info

  • Requesting deletion of your info

  • Opting out of marketing emails

  • Managing cookies and tracking

To exercise any of these, just email us at web@17thst.com or write to:

17th Street Surf Shop
2561 Horse Pasture Rd, Suite 101
Virginia Beach, VA 23453

Data Security & Retention

We do our best to protect your info, but no system is 100% secure. We recommend using a strong, unique password if you create an account.

We keep your information only as long as needed—for orders, support, legal reasons, or improving our services.

Kids’ Privacy

Our site isn’t intended for children under 13. We don’t knowingly collect info from minors. If you believe we have, contact us and we’ll remove it.

Changes to This Policy

We may update this Privacy Policy as needed. When we do, we’ll post the new version here and update the date at the top.

Still Have Questions?

Shoot us an email at web@17thst.com. We’re happy to help.